Portfolio
A collection of projects from different courses throughout my undergraduate career.
Digital
Retail Merchandising Strategy | Fall 2023
Mock ads, an inspiration board, and a mock magazine cover. I created a new store from the ground up with a group of peers for a semester long project. All made on Canva.
Consumer Marketing | Fall 2024
Mock ads, and a logo. Made during various assignments and by using Canva.
Digital Fashion Communication | Fall 2022
A mood board accompanied by a mock clothing line for a semester long project. Clothing Pieces made from flat sketches. Made using Adobe Photoshop & Illustrator.
Foundations of Aesthetics | Fall 2022
A mock boutique layout made on CAD software, SketchUp. Utilized color theory and various design principles to make a cohesive retail space.
Pricing Strategy
Buying & Planning | Fall 2023
Planned a merchandise budget for a six-month period and determined pricing strategies of a made up clothing store. Compared against real life competitors to get a better understanding of the general buying process of fashion merchandising.
Product Development, Evaluation, & Distribution | Fall 2023
Created a full clothing line from scratch. Deeply research the target market to understand needs and preferences. Analyzed trends for a mock fall season and created pieces based off research findings. Developed a color palette and fabric story. Designated prices and markups based on the market.
Product specification sheet made on Excel.
Broken-down pricing of the items I created, using Excel
